黄钞华  讲师 硕士生导师

个人简介：黄钞华，男，1992年8月出生，湖北恩施人，中共党员。2022年毕业于中国地质大学（武汉）管理科学与工程专业，获管理学博士学位。

研究方向：可持续时尚（sustainable fashion)、可持续品牌营销(sustainable brand marketing)

立项课题：教育部人文社科一般项目思政专项（20JDSZ3162）

          省教育厅人文社科一般项目：绿色品牌故事真实性对绿色信任的影响研究（23Y107）

专著论文：

1. Huang C , Guo R . The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric[J]. Journal of Brand Management, 2021, 28. [JCR2区]

2. Huang C H, Zhuang S S, Ma H Y. Poison or remedy? Masculinity in a pathos-based sustainable brand story[J]. Asia Pacific Journal of Marketing and Logistics,2022,11.[JCR2区]

3. Huang C H, Zhuang S S, Li Z Y, et al. Creating a Sincere Sustainable Brand: The Application of Aristotle's Rhetorical Theory to Green Brand Storytelling[J]. Frontiers in Psychology, 2022,13. [JCR3区]

4. Huang C H, Chen C, Wang H, Zhang J. How Does VR Customer Knowledge Education Promote Sustainable Product Purchase Intention? A Study Based on Self-Determination Motivation Theory. Polish Journal of Environmental Studies. 2023;32(6):5095-5106.

5.Huang C H, Chen C, Wang H. Effects of Online Customer Reviews on Sustainable Clothing Purchase Intentions: The Mediating Role of Perceived Diagnosticity, Journal of Consumer Behavior[J], 2024, 1-17.[JCR2区]

6. Huang C H, Song T, Wang H. Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-product Purchase Intention, Journal of Theoretical and Applied Electronic Commerce Research[J], 2024,19(3), 1734-1755.[JCR1区]